Pledge - The Trendiest Apartment

Pledge® is a leading brand of furniture polish, but most people think it only cleans wood. We wanted to prove that it isn’t just for your grandma’s wood furniture, it’s relevant for today’s trendiest surfaces and styles.

So we built a full apartment set and livestreamed it for 12 hours. Throughout the day, a team of designers constantly updated the apartment’s look based on real-time Pinterest trend data. Whatever surfaces, textures, or styles were spiking on Pinterest (e.g terrazzo, rattan, marble), we brought them into the apartment. As the look of the apartment changed, we used Pledge to clean every trendy surface.

One apartment, 12 hours of trends, and 156 unique pins later, we proved that Pledge® cleans your apartment, no matter what’s trending.

Outcome

128MM impressions

17.6 Min watch time on day of livestream

396% increase in engagement

First real-time application of Pinterest® trend data

First livestream campaign on Pinterest®